Why Google named its latest OS Android 4.4 KitKat

Why Google named its latest OS Android 4.4 KitKat
Why Google named its latest OS Android 4.4 KitKat

Why Google named its latest OS Android 4.4 KitKat : Google has announced that the next version of Android will be nicknamed ‘KitKat’, not ‘Key Lime Pie’ as was previously expected. Google’s naming system for its Android OS versions follow an alphabetical order: first we had Cupcake, then Donut, Eclair, Frodo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean and now KitKat. This name comes as a surprise as we saw this for the first time that Google use a brand name rather than the generic term for a particular sugary treat, so what makes Nestle’s chocolate fingers so special? Google said: “As everybody finds it difficult to stay away from chocolate, we decided to name the next version of Android after one of our favorite chocolate-covered treats, KitKat!”

 

Why Google named its latest OS Android 4.4 KitKat

 

Why Google named its latest OS Android 4.4 KitKat
Why Google named its latest OS Android 4.4 KitKat

 

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Why Google named its latest OS Android 4.4 KitKat

 

Google’s explanation

 

Why Google named its latest OS Android 4.4 KitKat (3)

You might be wondering why the makers of a mobile OS with more than 1 billion activations would need to pull a stunt like this, given that no money has changed hands between Google and Nestle. From this development one can clearly see that the food firm simply wanted to do some unique stuff from the obvious means something “fun and unexpected”.

 

Where’s Key Lime Pie?

It was widely thought that Key Lime Pie would be introduced as version 5.0 of Android, offering a significant update to the operating system. Not so: KitKat 4.4 will follow Jelly Bean 4.3. This suggests KitKat will be a smaller update than we had hoped.

 

Marketing opportunity for Nestle

 

 

Since no money was involved in the deal, it is a win win situation for both Nestle and Google. Because we know that Android is the No.1 mobile platform or operating system in the entire world, and it clearly doesn’t need any help raising consumer awareness. As a result of the deal, Nestle will be able to incorporate the Android branding and mascot in its own products and marketing campaigns, inevitably this will lead to increased sales of the company different products. “To make this release even sweeter, KitKat is giving you the chance to win a Nexus 7 or Google Play credit. Just look for specially branded KitKat chocolate bars featuring the Android robot in a shop near you,” said Google. As well as the promotional bars, the KitKat website has been transformed into a spoof smartphone page advertising its ‘adjustable orientation’ and ‘compatibility with all liquid accessories’.

 

Bad news for Google?

When two companies co-brand each is automatically associated with the other. We still haven’t forgotten the criticism leveled at Nestle for promoting its powdered baby milk in the developing world, fixing the price of chocolate and being involved with child labor in the production of cocoa. Even Google has admitted that it’s a risk: “When you try to lead a new way of communicating and profiling a brand you always have a higher risk than doing something much more traditional. “You can go round the swimming pool 10 times wondering if the water is cold or hot, or you say: ‘Let’s jump’.”

 

A sign of things to come

We can expect the name of KitKat’s successor to start with the letter L. But rather than ‘Lollipop’ or ‘Lemon Meringue Pie’, it’s now possible we could see Google join forces with Lucky Charms, Laffy Taffy or even Lemon-head.

  • Terrific article! This is the type of info that are supposed to be shared across the
    web. Disgrace on Google for not positioning this submit higher!

  • Mahesh Kumar

    Symbiotic business promotion.

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